Here’s how you can enjoy selling more, and start having some fun!

FOCUS ON THE VALUE NOT THE INCOME

It’s easy when you’re selling to focus on the numbers – the targets, the money, the number of sales…. But what happens when you do that is you lose sight of WHY you started your business in the first place. I encourage my clients to go back to their ‘why’ – why did they start a business, what value are they giving to their audience? Focus on sharing that instead of becoming fixated on where the next sale is coming from and your selling will feel much more soulful.

STOP SELLING TO PAINPOINTS

The term ‘pain points’ has become a buzzword in online sales, with online sales gurus encouraging you to identify people’s pain points and use those to drive sales. Ie. selling to someone focusing solely on the things that they are worried about. This can mean you are preying on peoples vulnerabilities and they can be left with a sense that without your product they have no hope. Not a cool place to sell from. Whereas if you focus on selling to peoples goals. Ie. the things they want to accomplish and their desires they tend to feel much more empowered and excited. Meaning they’re more likely to make a buying decision that’s right for them, not because they feel bad, but because they feel inspired.

MAKE YOUR CUSTOMERS FEEL SEEN AND HEARD

At the end of the day, people just want to feel understood. This is why it’s crucial to get to know your customers really fucking well. Ask them questions. Speak to your target market regularly. Understand their struggles, their goals, their fears. Get specific on who they are as a person and what drives them. When you’re selling to someone, unless you know exactly what they need from you, it makes it really hard to know what to say and what to sell. People want to feel seen and know that you actually care about them, not that you’re just out to make a quick buck. An example of this would be if you sell on IG, only posting content that screams “buy this thing from me” won’t make people feel seen. Whereas if your content helps them in some way – either educating, inspiring, motivating, or reassuring them, they will feel much more understood and therefore are way more likely to buy from you.

YOU CAN MAKE AN INCOME AND AN IMPACT

Your mindset is key when it comes to selling and most importantly, enjoying selling. Remind yourself every time you’re about to do a big launch, or sell to your audience that you are worthy of both making an impact within your industry AND making an income. The two are not mutually exclusive. You deserve to make money. You deserve to build a successful business. You deserve to have all of your needs met. And as soon as you teach yourself that it’s safe to sell, it’s safe to be seen, it;s safe to make money – your sales process becomes a heck of a lot more fun! 

Connect with Em https://emhuckstep.com/